Fresh Coffee Launching
300+ Pax · Lakeshore Hotel Gulshan
The Strategic Brief
For the premiere launch of Fresh Coffee by Meghna Group of Industries (MGI), the objective was to craft a sophisticated, sensory-driven experience that allowed food writers, trade partners, and lifestyle influencers to experience the richness and aroma of premium coffee firsthand.
Sensory Experiential Environment
We transformed the Grand Ballroom at Lakeshore Hotel into a warm, artisanal coffee lounge using sustainable natural timber architecture, lush living greenery, and warm filament Edison lighting. Custom-built interactive barista brew bars allowed attendees to taste freshly roasted single-origin espresso creations.
Key Highlights & Engagement
Interactive photo zones, live acoustic jazz accompaniments, and an elegant product pedestal display created strong social-sharing moments throughout the evening, driving organic digital buzz across Instagram and Facebook.
Measurable Impact
- Social Reach: Thousands of organic impressions generated under the launch campaign hashtag.
- Industry Buzz: Over 45 accredited journalists and lifestyle content creators attended in person.
Planning an Event of This Caliber?
From initial spatial concepts to live technical execution, let our team turn your vision into an unforgettable experience.